There is a powerful mythology that says in order to make money, money has to be your goal. That it's not work if you aren't miserable. That taking care of your employees is coddling them. I'm not sure where that comes from, our puritanical roots? our belief that work has to be tedious? our own unwillingness to prioritize our happiness? Wherever it comes from, it certainly doesn't serve us.
People work for a number of reasons, but at the root of it is our desire to fund the rest of our life. Money is nothing more than special paper, it's a symbol of our effort to be traded for someone else's effort. So our business goals also need to be about our life. The money we earn serves that goal. Making a profit at the expense of the environment, our employees, our health, or our quality of life is just not acceptable.
It's not enough to make a living unless we can also make a difference.
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