Why would people remember you? Really. Are you one more well dressed business person at the networking event? Do you have a lovely card for people to lose amongst the rest of their cards? Is there anything about you, your business, or your presentation that separates you from every other Consultant, IT professional, Sales Rep, and Marketing specialist out there? What is it?
If you don't have that, you might have an easy answer to why you aren't getting as many calls as you would like. You've figured out how to fit in, not figure out how to stand out.
Be memorable and make a lasting impression.
When I bring my balloons to networking events I attract more attention than anything else I have tried. It does not matter that doing balloon art for events is not my main business. It is different and unique and people spend time talking with me about it, and how it evolved into the training I now do. We discuss environmental justice and diversity and how they all relate to balloons, and fun, and training.
Seth Godin, author of The Purple Cow, relates some absolutely amazing ideas on how to make your business STICK in the mind of your prospective clients.
Give him a read. You won't regret it.
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